What
Is Digital Signage?
Digital signage is the use of digitally powered
signs (such as plasma
display panels, liquid
crystal displays (LCDs), kiosk
stations, computer monitors and normal televisions)
to replace and enhance traditional media. Digital
signage is revolutionising the media and information
industries by allowing the central and rapid update
of content and its immediate delivery to specific
audiences in specific locations.
The
components needed for a digital signage system
include:
- An
authoring console, equipped with content management
software, allowing the definition of content
in a variety of playback formats.
- A
server, to which finished content is uploaded
and from where it is distributed to different
displays in the network.
- A
distribution infrastructure, consisting of a
data network
or fibre optic
or CAT5 cable,
which broadcasts media from the server to the
displays. Digital signage displays can be plasma
displays, LCD monitors, CRT monitors, or kiosk
stations.
Download 'Digital Signage Infrastructure Whitepaper'
Uses of Digital Signage:
It
is not surprising that, with all the benefits
of digital signage, there are so
many uses for it worldwide - including:
- Advertising
networks
- In-store
advertising
- Interactive
kiosks
- Tradeshow
displays
- Corporate
identity branding
- Electronic
menus and lobby displays
- Branch
office communication
- Campus
bulletin boards
- Community
bulletin boards
- Arrival
and departure schedules
- Franchise
communication systems
- Emergency
announcement systems
- Corporate
communication systems
- Back
office employee training
Digital Signage Distribution Technology
When
considering a digital signage project, users usually
focus on display types and content management
software. For the integrator, however, there is
an important component that the user rarely considers:
the distribution technology and platform. This
infrastructure transmits the digital video and
audio from the server to the appropriate displays,
and is a key contributor to actual digital signage
performance. In addition, as the connecting component
for all displays, the distribution technology
can be a significant part of the project budget.
That's why choosing the correct distribution technology
is vital in ensuring a successful digital signage
installation.
There
are three main options for digital signage distribution:
Or
a combination of the above:
 Click
Here
to request further information about Digital Signage
Infrastructure or call us on 0870 224 8603.
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