Dynamax Digital Signage - Point of View

What is PointOfView?

• PointOfView enables advertisers to remotely and automatically schedule and distribute content to individual screens and groups of screens.
   
• PointOfView gives you full control of your digital signage network, enabling you to deliver the right message to the right place at the right time.
   
• PointOfView is a Microsoft WindowsT based digital signage software and hardware system that allows you to send a play-list and digital images to any type of visual display unit.
   
• PointOfView is one of the most comprehensive delivery mechanisms for content to digital displays on offer in the UK & Europe.
   

Content

A User loads the digital media (Any PC/Mac compatible format) into the PointOfView NG administration package. Play Length, Shelf Life, and Charge Factor variables are also added.

Unique to PointOfView NG is the opportunity to automatically create play-lists by associating keywords with each advert in a campaign, for example 'alcohol' and 'cars'.

You can then set the system to 'repulse' or avoid placing certain adverts together (e.g. two competing alcohol adverts) or 'attract' certain adverts together (e.g. 'men's toiletries' and 'beer').

Communication

Campaigns are built by taking information about the screen real estate available to the PointOfView distribution system.

Footfall, demographics, location, dates, days and time variables are selected to give the advertiser or promoter a targeted message to their intended audience.

The resulting play-list and content are then distributed securely to the estate via a flexible selection of network options including POTS, ISDN, ADSL, LAN, Wireless and Satellite.